Da Sheng Kui: The Miracle from Zero to Millions

Author: Cao Kaifeng
Publisher:
Publish Date: 2002-01-01
Features: The content of this book: During the Kangxi era, a group of ordinary people who were obscure but unwilling to live in poverty started their business from scratch and established their own trading firm—Dashengkui—in the grasslands of Outer Mongolia. This initially humble trading firm, which relied solely on carrying goods on their shoulders and backs to sell daily necessities in the grasslands, had grown into a massive enterprise with annual sales exceeding tens of millions of taels of silver by the Xianfeng and Tongzhi periods. It opened multiple tea houses, silk shops, livestock stores, draft banks, and money exchange offices, and even engaged in import and export trade. The selection and personnel management methods, as well as the business management practices of the Dashengkui trading firm, still hold certain reference value for contemporary enterprises.