Author: Miao Yu
Publisher:
Publish Date: 2001-03-01
Features: This book is one of the "Company Practical Series - Advertising War" series. It uses over 100 classic cases to analyze the entire process of practical operations, step by step, introducing company advertising planning and advertising strategies. The book has a clear structure, vivid content, rich cases, and easy-to-understand explanations. It is scientific and practical, providing a comprehensive reference for enterprises.
Company advertising planning and advertising strategy
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