Big Idea: Business Innovators: How to Bring Your Unique Idea to Market: Business Innovators: How to Bring Your Unique Idea to Market

Author: Strauss
Publisher:
Publish Date: 2003-02-01
Features: The original title of this book is THE BIG IDEA. The author Strauss is a renowned American column writer. In the book, he vividly narrates to readers the real stories of how 30 famous, unique, and well-known products from around the world were innovated and brought to market, inspired by certain individuals and ultimately becoming household names. These products include Teflon, TV remote controls, Velcro, press studs, and innovations in microwave ovens. Businesses need innovation, individuals crave innovation, and working groups pursue innovation. So, how exactly can one innovate? If you're looking for theoretical frameworks or lengthy discussions about the pros and cons of various business strategies in this book, you've come to the wrong place. But if you want to see the remarkable and proven truths of innovative feats in business operations that are widely discussed, then please read on.