81 Must-Read Business Books That Have Influenced the World: A Compilation of Book Reviews from U.S. Business Week

Author: Yan Weijing, Editor-in-Chief
Publisher:
Publish Date: 2004-01-01
Features: In recent years, management books have been hopelessly thrown into two types of trash bins: one is excessively long and uncritically excerpted; the other is rambling, fabricating out-of-date fables for rigid managers. This lively book's true value lies in revealing the rules of the advertising game: what matters most is top-tier creativity. As one of the world's largest business magazines, Business Week holds significant influence in the field of book reviews among international news media. Its monthly business bestseller list and annual top ten business books list are closely watched by global publishers and book distributors. The magazine's weekly book review column, recommending one new book each week, has become a window for global readers to obtain book news and interpret highlights.