Franchise New Century

Author: Jiang Yunfeng
Publisher:
Publish Date: 2004-01-01
Features: Franchising is internationally known as the Third Commercial Revolution and has been called the most successful marketing concept in human history by the American futurist and author of Megatrends. Due to its characteristics of enabling rapid business expansion without requiring massive investment, it can be anticipated that franchising will become a new growth driver for China's future economic development, with tremendous potential. Over the past decade of franchising's development in China, how many billion yuan enterprises have been created? How many millionaires and billionaires have emerged? Although we cannot obtain a specific answer, we know that the answer must be exciting. This series of books is comprehensive, closely tied to China's actual conditions, focuses on practice, and is highly operational. It aims to provide practical assistance to readers in understanding the franchising industry and engaging in franchising businesses.
● Opportunities for success always exist; it's just that different eras have different paths.
● The 20th century was the era of starting one's own business, while the 21st century is the era of franchising!
● "I often think day and night, but it is better to learn for a moment!" Let us stand on the shoulders of the past, absorb the wisdom of experts, and create our own businesses sooner!
● Let's share the value of famous brands together! This series consists of five books. This volume, Franchising in the New Century, is the th volume. It provides a comprehensive introduction to the history, current state, characteristics, and classification of franchising, proposes the brand-new concept of the "triple win" among franchisors (master brands), franchisees (), and consumers, enabling readers to fully understand the essence and value of franchising through this concept. It also explains the internationalization of franchising and outlines ten steps to achieve it.