Myth of the Silken Gown: A Study of Media and Fashion Discourse

Author: Wang Lei
Publisher:
Publish Date: 2004-02-01
Features: This book is divided into two parts in terms of structure. In the first part, we take media fashion culture as the research object, attempting to explore how the discourse of media fashion culture that became popular in the mid-to-late 1990s was activated and constructed. It demonstrates how the statements within these discourses complement and promote each other, as well as how they rise and fall in relation to one another. The book also seeks to reveal the causes and historical context of the emergence and development of media fashion culture, as well as the interactive relationship between this historical context and consumer society and consumer culture. In the second part, we will focus on discussing highly representative clothing items such as T-shirts, underwear, jeans, high heels, perfumes, and suits.