Marketing Manager

Author: MBA Core Curriculum Team
Publisher:
Publish Date: 2002-01-01
Features: There are no mistakes in business, only mistakes in customers. The common characteristics of successful entrepreneurs are their courage and skill in competition. Competition is survival of the fittest. Only with sufficient knowledge and skills can one become a winner. Marketing is a key factor in business success. The term "marketing" should not be considered as the sales approach traditionally recognized, but must be given a new meaning—meeting customer needs.
This book covers topics such as customer-centricity, winning customer loyalty, adopting appropriate pricing strategies, achieving maximum effectiveness through advertising, accurate information as the guide to successful marketing, improving the quality of the sales team, winning in competition through strength, and adapting to new trends in marketing.
Target Audience:
- College and graduate students
- Middle and senior-level management personnel in companies
- Individuals preparing to start or currently running businesses
- Those seeking further education
- Ambitious and proactive individuals
- People pursuing lifelong achievements