Rationality and Passion of Vision: Advertising Photography and the Digital Space

Author: Lin Lu
Publisher:
Publish Date: 2003-08-01
Features: The economic development of any era cannot be separated from the corresponding communication model. This book, as a specialized work on advertising photography, aims to redefine advertising photography and its related advertising thinking through a review and outlook of advertising photography. The book attempts to describe the past, present, and future of advertising photography from a macro perspective as clearly as possible, and dedicates significant space to the new digital photography technology space to form a more comprehensive understanding of advertising photography.