Marketing research

Author: [USA] Sadehman
Publisher:
Publish Date: 2004-01-01
Features: This book is organized according to the entire process of a marketing research project, from the initial determination of the research problem to the final presentation and reporting of the research report. People learn marketing research for various reasons. You might consider marketing research as a career. If so, although this book cannot replace practical experience, it will lay a solid foundation for your career. You are more likely to prepare for a career in marketing management. If so, this book will teach you what marketing research can do for you and how to use it effectively. This book will not only help you now but also serve as a useful resource for you in the future.