Why do good companies fail

Author: Charles Coon
Publisher:
Publish Date: 2004-03-01
Features: What's wrong with modern enterprises? Large companies, once proud of their solid assets, why have they suddenly lost their reputation and accumulated debts overnight? Why do yesterday's blue-chip companies keeping financial scandals, causing shareholders' assets to be wiped out? This book lists the top ten vices of companies, analyzes their causes, consequences, and possible solutions in depth, guiding us to re-examine the adoration of advertising, the of IT, and the hypersensitive judgment of managers on the economic environment. The author points out: These trends that are now being pursued by the public are actually the main culprits leading many good companies to eventual failure. What's more important is that this book provides readers with a sharp, simple, and clear message: Business is all about pursuing productivity, and this arduous task has no shortcuts. This book is a wake-up call for businesses and entrepreneurs who hope to operate sustainably: Your proud company's new decisions, new strategies, and new initiatives may be taking you one step closer to the abyss!