Minority Ads.

Author: Wang Zheng
Publisher:
Publish Date: 2004-03-01
Features: This is a book about marketing and communication. It discusses only common sense, but it is precisely this common sense that is unfortunately ignored by the vast majority of people. "What kind of card is a brand?" "Advertising cannot directly drive sales." "Advertising is not a scalpel aimed at the heart, but a dull saw." "Creativity is a means to entertain the audience." "The customer is always wrong." This book, with an attitude of "better not say it than say it poorly," uses a sharp tone and black pepper-like humor to dissect the truth of advertising for the following people: business decision-makers, managers, marketing personnel, sales personnel, media advertising personnel, and other people interested in advertising. Of course, there are also those self-proclaimed professional advertisers.