Media and Life: The Way of Operating Lifestyle Service Newspapers

Author: Song Jianwu Ge Zhenqing
Publisher:
Publish Date: 2003-01-01
Features: A new work from the Communication Management Research Institute of Renmin University of China, thoroughly analyzing the current problems in the life service newspaper market, predicting its future development trends, and deeply exploring how life service newspapers can break through in market. This book is both academically valuable and highly practical, serving as an indispensable guide for the Chinese newspaper industry and a must-read for life service newspapers.