Effective distribution management

Author: Dong Fanglei
Publisher:
Publish Date: 2003-09-01
Features: This book condenses the author's over ten years of professional experience in distribution management, sharing the essence of channel management in multinational companies, and will help you quickly achieve "effective distribution management." To reduce sales costs, minimize market risks, and provide faster service, most manufacturers rely on distribution channels to sell their products. Since the reform and opening-up, distribution management in China has a history of over twenty years, but most channels are still naturally formed, inevitably encountering many problems in the marketing management process. In the increasingly fierce market competition, it is necessary to learn from the successful experiences at home and abroad, optimize channels, and improve competitiveness. This book condenses the author's over ten years of professional experience in distribution management, sharing the essence of channel management in multinational companies, and will help you quickly achieve "effective distribution management."