Sino-foreign classic advertising successful planning

Author: Liu Bo
Publisher:
Publish Date: 2004-01-01
Features: This book includes a large number of classic and new outstanding advertising copy from both China and abroad, teaching you how to analyze the thinking logic and common techniques of the advertising industry, how to break free from tradition, break the rules, generate creativity, and shape the brilliant future of products! After reading this book, you will find the following answers: Why do some advertisements become famous while others fail? How to plan and create captivating advertisements? How to carefully choose words to make your products more popular! How to promptly identify the needs of consumers!