Legal Practice of Corporate Trademark Protection

Author: Xu Haifeng
Publisher:
Publish Date: 2004-01-01
Features: Trademark is a crucial intellectual property related to the survival and development of enterprises, often referred to as the "golden name card" of a company and the "golden passport" for enterprises to enter domestic and international markets. Notable cases include the of "Tong Ren Tang" in Japan, "Tsingtao Beer" in the United States, "Ashiama" in the Philippines, "Zhu Ye Qing" in South Korea, and well-known trademarks such as "Du Kang," "Yun Yan," "Hong Mei," and "Mudan" television sets being in Japan, the United States, South Korea, the Philippines, Thailand, the Netherlands, Norway, Sweden, and other countries. Protecting trademark rights has become urgent. Based on the newly published laws and regulations on trademark protection, this book discusses important issues in corporate trademark management, including trademark registration applications, the reasonable use of trademarks, and the licensing of trademark use.