Block hostile takeover

Author: Campbell
Publisher:
Publish Date: 2004-04-01
Features: This book is a must-read for corporate executives and students of American business history. Through an exhaustive narration of Gillette's history—founded in 1901 and having weathered the Great Depression, World War II, the 1970s oil crisis, the 1980s hostile takeover attacks, and the more benevolent mergers of the 1990s—Professor Ricardo Campbell documents the major journey of American enterprises in the 20th century. This excellent book will also become a valuable educational resource, as it emphasizes the importance of "unfearful leadership," continuous product innovation, the necessity of diversification, and the significant role of risk in today's global business environment. The author, a former director of Gillette and a female director of the Gillette Group, leverages her 12 years of experience at Gillette to speak with real data, detailing how Gillette successfully resisted four hostile takeovers in the late 1980s, allowing us to truly witness the smokeless battlefield—the business world.