Advertising design

Author: Zhou Xiaoru
Publisher:
Publish Date: 2004-03-01
Features: More and more people are aspiring to engage in advertising design, and some ordinary consumers have also shown strong interest. The main feature of this book is its modernity. After a brief review of the history of advertising, it explains the concept, principles, visual communication elements, and creative strategies of advertising design in simple language, accompanied by vivid illustrations. It combines contemporary advertising communication culture and communication concepts to inspire new design thinking. This book is part of the "Graphic Design Series" and can be used as a reference for those studying, working in advertising design, or conducting related teaching.