Data Warehouse Technology in E-commerce

Author: Inmon
Publisher:
Publish Date: 2004-03-01
Features: With the continuous development of e-commerce, the ability of technology to support it has become increasingly crucial. W.H. Inmon and his expert team co-authored this book to elucidate how to leverage the Corporate Information Factory (CIF), a technology pioneered by Inmon and proven in practice, to manage data warehouse environments. From this book, readers can learn about the relationship between the various components of CIF and various Web technologies (including HTML, XML interfaces), as well as how to capture and analyze large-scale incoming data. The book comprehensively introduces the Corporate Information Factory (CIF) and its components, and provides detailed discussions on how to build an efficient e-commerce infrastructure tailored to enterprise realities. The main contents include the concept, composition, and construction methods of the Corporate Information Factory, e-commerce user analysis, the construction of e-commerce data models, data storage, performance management, and e-commerce applications. This book is primarily aimed at e-commerce business managers, as well as business personnel and engineering technicians involved in e-commerce development. It is also suitable for readers interested in e-commerce technology and data warehouse technology. The author provides in-depth guidance on the following aspects:
● Designing data warehouse architectures to meet the high-performance requirements of data-intensive Web sites;
● Integrating Web data with legacy database systems;
● Employing appropriate data storage and archiving technologies to handle large volumes of data cost-effectively;
● Web data analysis methods for identifying market and sales opportunities.