Event English (Series of Event Management Textbooks for Universities)

Author: Yang Cuiping
Publisher:
Publish Date: 2004-01-01
Features: This is a professional English textbook compiled to meet the needs of China's exhibition and convention economy. The book consists of 12 units, each centered around a theme and comprising 3 reading articles, 1 case study, and several exercise projects. The content not only introduces the relevant theories of exhibition and convention management from a macro perspective, including the formation and development of the exhibition industry, its social, cultural, political, and economic impacts, exhibition marketing, exhibition management, coordination and evaluation of various exhibition activities, and many other aspects, but also connects theory with practice by designing diverse discussion topics and case study questions to cultivate readers' practical problem-solving skills. The book also incorporates various forms of English reading, writing, speaking, and translation exercises based on the themes of each unit to enhance readers' language proficiency. The material is selected from the latest domestic and international publications and literature, striving for fresh content and natural language. This book can serve as a professional English textbook for students in regular universities, vocational colleges, and can also be used as a training manual for practicing professionals in related fields or as a reference for teachers in related disciplines.