Modern commercial bank human resource management

Author: He Jie
Publisher:
Publish Date: 2004-01-01
Features: The characteristics of modern commercial bank development are based on the extensive application of computer technology, communication technology, and internet technology. It integrates information network technology with traditional commercial banking business, and provides information consulting services for various types of clients in society. All of this is changing the survival methods, management concepts, and business strategies of traditional commercial banks. As a special enterprise that operates risks, commercial banks may have abundant human, financial, and material resources, but these resources are subordinate and internal. The truly valuable resources that bring wealth to commercial banks are external customer resources. The condition of the customer base determines the rise and fall of the bank. Therefore, making customer management a key priority of bank management is a strategic move that allows the bank to stand tall and far-sighted, and it is also more in line with the logic of market operations. For this purpose, Comrade Yang Gaolin has organized and planned this series of books, "Modern Commercial Bank Customer Management."