The Revolution in Sales

Author: Lei Kehan
Publisher:
Publish Date: 2002-02-01
Features: With the homogenization of products, increased competition, and declining sales figures, today's sales teams realize that success no longer relies on communicating the value of products and services, but on the key ability to create value for customers. This book explains how successful sales teams can transform from traditional methods to become a powerful force equipped with diverse marketing approaches and models, meeting the complex demands of contemporary consumers.