The future of business life

Author: Sam Hill
Publisher:
Publish Date: 2004-02-01
Features: This book will reveal the 60 most impactful trends that will shape marketing, brand management, and product development in the next 10 years within 60 minutes. It's not the trend analysis found in fashion magazines, tabloids, or those that simply follow the crowd or seek attention. Instead, it's the result of the author's careful observation and in-depth research into various short-term fads. From rapidly growing populations and rapidly advancing technology to the popularity of Starbucks, this book presents significant and enduring global trends to marketing professionals, showcasing the fundamental changes in this field and the consumer behavior driven by these changes.