Management of Traditional Chinese Medicine Business Enterprises

Author: Wang Shulin, Editor-in-Chief
Publisher:
Publish Date: 2002-08-01
Features: This book is one of the national ordinary medical and pharmaceutical secondary school textbooks, systematically introducing the emergence, development, nature, and types of traditional Chinese medicine (TCM) business enterprises; the organizational structure and management systems of TCM business enterprises; information management, business decision-making, market research and forecasting, and advertising effectiveness in TCM business enterprises; the purchase, sales, distribution, storage, and quality management of TCM products; business contracts, financial and price management policies, and other relevant knowledge. The content is well-organized, easy to understand, with appropriate examples, and accompanied by practice exercises. It is suitable for professional teaching in TCM business enterprises, as well as serving as a reference book for secondary vocational schools, correspondence education, and advanced technical training.