Intangible Assets - Thirty-Six Taboos

Author: Cai Jingxiang
Publisher:
Publish Date: 2004-03-01
Features: The typical cases adopted in this book are objectively present in the history of intangible asset development. They involve some enterprises or individuals. The author has only analyzed these cases based on objective facts and bears no disrespect toward them. Please forgive any unintended offense. A significant portion of these enterprises or individuals are pioneers and practitioners of intangible assets, who have paid a substantial price due to certain reasons. At the same time, they have also provided humanity with invaluable wealth. The cases in this book involve elements such as the names of intangible asset enterprises, patent rights, trademark rights, copyright, plant variety rights, trade secrets, etc., and cover various aspects of business operations and management, including the development and design of intangible assets, investment, transfer, and human resources.