Complete PR skills

Author: Deng En
Publisher:
Publish Date: 2004-01-01
Features: This book aims to tell you how to use effective public relations and leverage the media to bring you the greatest benefits. Whether you are a CEO, marketing director, sales manager, or a newcomer to public relations or someone who has been in the field for some time but still has many areas to improve, regardless of your level, as long as you are involved in public relations, you will benefit from the Q&A in this book. The author provides practical advice on effective public relations with 30 years of experience as a journalist and in public relations. He explains the "rules" and steps for building successful media relationships, covering public relations management, costs and expenses, and the effective use of public relations techniques in broadcasting and television. The case studies provide you with a more valuable guide for your career. The Bilingual Management Series, as a concise yet comprehensive practical book series, offers you: concise and easily accessible practical information, winning strategies from experts, practical techniques for success, and guidance on applying these techniques.