500 Most Effective Management Tools Second Volume Production, Quality: Production. Quality. Marketing

Author: Yang Donglong
Publisher:
Publish Date: 2002-02-01
Features: Facing WYO, are you ready with effective management tools? Production is the foundation and starting point of all enterprise activities. The production section explains topics such as site selection and layout, production line organization, operation planning, manufacturing resource planning, supply chain management, and advanced production methods in the form of management tools. Quality is the lifeblood of a business. The quality section elaborates on the basics of quality management, quality certification, quality control, quality improvement, quality management engineering technology, and service quality management. Marketing master Kotler said, "Product minus marketing equals waste." The marketing section comprehensively introduces content such as marketing research, marketing strategic positioning, product strategy, pricing techniques, channel management, and market innovation. With a brand-new concept, this book selects nearly 500 effective management tools, combining classicism, authority, generality, and operability. It provides managers with a standardized and universally accepted solution, serving as a must-pass path for managers to save time, money, and energy while quickly reaching the pinnacle of management!