Non-traditional Life Insurance Theory and Practice: Knocking on the Insurance Gateway to Wealth: Knocking on the Insurance Gateway to Wealth

Author: Zhao Lihang
Publisher:
Publish Date: 2004-01-01
Features: The purpose of writing this book is to address the fundamental theoretical issues of non-traditional life insurance, systematically introduce non-traditional life insurance products from abroad along with their operational models and business experiences, conduct an in-depth analysis of China's non-traditional life insurance market, promote the rapid and healthy development of non-traditional life insurance in China, advance the financial integration and innovation of insurance, securities, and banking, meet the comprehensive and thorough understanding of non-traditional life insurance required by all parties involved, and encourage insurance companies to improve their operational processes for non-traditional life insurance, help business personnel flexibly apply non-traditional life insurance operational tools, develop proficient operational skills, and assist life insurance consumers in understanding and evaluating non-traditional life insurance, enabling them to correctly choose appropriate non-traditional life insurance products. People often say, "Knowledge is power," but in fact, knowledge itself is not power. Knowledge is merely an important foundation and a vital source of wealth. Only when knowledge is put into action can it truly become power and can it truly create wealth. Based on this, the book is divided into two major sections: theory and practice. The theoretical section systematically researches and elaborates on the theory of non-traditional life insurance and its logical relationship with personal or family financial planning, and is committed to making the theory of non-traditional life insurance more relatable to daily life. The practical section is divided into three parts: selection, marketing, and management of non-traditional life insurance, systematically exploring how to transform knowledge of non-traditional life insurance into practical activities for purchasing, selling, and managing non-traditional life insurance. The research objective of this topic is to systematically and comprehensively introduce non-traditional life insurance products from abroad, along with their marketing, operational models, and business experiences. The research outcomes of this topic will fill the gaps in the theoretical and practical research of non-traditional life insurance in China, meet the comprehensive and thorough understanding of non-traditional life insurance required by all parties involved, and encourage insurance companies to improve their operational processes for non-traditional life insurance, flexibly apply operational tools, and develop proficient operational skills. The book explores theoretical issues and the development history of non-traditional life insurance, elaborates on the operational processes of non-traditional life insurance based on this theory, introduces the specific links and operational skills of starting the business of non-traditional life insurance, and examines the operational benefits of non-traditional life insurance, researching organizational and technical measures to improve these benefits. The book holds significant theoretical and practical value in addressing the fundamental theoretical and practical issues of non-traditional life insurance, promoting the rapid and healthy development of non-traditional life insurance in China, advancing the financial integration and innovation of insurance, securities, and banking.