Advertising Simplified: A Series of English Edition Textbooks on Marketing by Tsinghua University

Author: Ryan
Publisher:
Publish Date: 2004-02-01
Features: In the current environment where marketing and promotional forms are becoming increasingly diverse and specialized, "A Concise Course in Advertising" discusses the core content of modern advertising. The fundamental feature of this book is to study advertising as part of marketing management and communication processes, emphasizing that advertising has become one of the professional management tools in various interactive connections. The book showcases the exciting, challenging, and ever-evolving nature of the advertising industry. It serves as a reference and learning resource for different readers to achieve various goals. It can be used as a textbook for senior undergraduate and graduate students in advertising or related fields, as well as a convenient reference tool for professional marketers and advertising managers.