Introduction to Sports Economics

Author: Zhong Tianlang
Publisher:
Publish Date: 2004-01-01
Features: This book includes seven chapters: Introduction, The Relationship Between Sports and Economy, Sports Industry and Sports Service Production, Sports Service Commodities, Sports Consumption, Sources and Benefit Analysis of Sports Funds, and Sports Industry Labor and Labor Compensation. Each chapter is followed by "Related Links," which is very practical for students to broaden their horizons and grasp real-world cases. It is a sports economics and management textbook with new content and new concepts.
Target Audience: Sports economics and management majors in higher education institutions, social sports majors, sports MBA students, sports management institutions at all levels, sports organizations, and training programs in the sports industry.