Telecom Marketing Basic Theory and Practice

Author: Yang Ruiheng
Publisher:
Publish Date: 2003-10-01
Features: This book takes innovative marketing theories as its guide, promoting the latest concepts in contemporary marketing and combining them with the realities of China's telecommunications market to discuss marketing strategies. It concisely and systematically elaborates on the essence of marketing theory, with multiple cases and thought-provoking insights provided for each chapter to illustrate the arguments. The book highlights the research and analysis of a series of successful marketing cases in the modern telecommunications market, such as (Youmeng Dazai), CDMA, Xiaolingtong, ADSL, Jiajiae, and mobile short messages. It comprehensively and systematically discusses the application of theories such as marketing concepts, market segmentation, brand strategy, competitive strategy, and marketing mix strategy in the telecommunications market. The book is written in a fluent and concise style, easy to understand yet profound, integrating theoretical depth, knowledge, practicality, and readability.