Chinese Television Planning and Design (Television Practice Series)

Author: Yang Jinyue
Publisher:
Publish Date: 2004-01-01
Features: A series of books on television practice. The authors of this series are basically active at the forefront of Chinese television production and dissemination, accumulating unique and rich experience in various aspects such as planning, editing, directing, filming, production, broadcasting, and hosting. They also possess a certain theoretical foundation, and the books they write are appropriately summarized as "practice." In recent years, the development speed of Chinese television and the rapid changes in its concepts have been unprecedented. Faced with this situation, most researchers, especially practitioners, feel a sense of urgency and crisis, eager to find various "approaches" that are both scientifically grounded and practically based. Under such circumstances, traditional methods that exhaustively explore academic theory or superficial and superficial sensory scans are difficult to derive such "approaches," while the "practice" model, which is built on practice and constructed on theory, is the most suitable way and approach to propose these "approaches." This book combines specific cases to comprehensively discuss the planning of television programs and columns, from topic argumentation to program selling points; from the design of style to the rhythm of content; from publicity and promotion to related post-production activities, etc. The book also uses specific cases to illustrate issues such as the host effect, brand awareness, and channel models.