Miracle from zero to millions

Author: Cao Kaifeng
Publisher:
Publishing Date: 2002-01-01
Features: The content of this book: During the Kangxi era, a group of obscure but unwillingly poor urban commoners started from scratch and established their own trading firm—Dashengkui—outside the grasslands. This initially small business, which relied solely on carrying goods on the grasslands, had grown into a massive enterprise with annual sales exceeding 10 million taels of silver by the Xianfeng and Tongzhi periods. It established multiple tea houses, silk shops, livestock stores, exchange bureaus, and money exchange offices, and even engaged in import and export trade. The selection and recruitment methods, as well as the business management practices of Dashengkui, still hold certain reference value for contemporary enterprises.