81 Must-Read Business Books That Have Influenced the World (Book Review Highlights from U.S. Business Week)

Author: Yan Weijing
Publisher:
Publish Date: 2004-01-01
Features: In recent years, management books have been hopelessly thrown into two types of trash bins: one is excessively long and unselectively quoted; the other is rambling, fabricating out-of-date fables for rigid thinkers. This lively book's true value lies in revealing the rules of the advertising game: what matters most is top-tier creativity. As one of the largest business magazines in the world, Business Week holds significant influence in the field of book reviews among international news media. Its monthly business bestseller list and annual top ten business books list are closely watched by global publishers and book distributors. The magazine's weekly book review column, recommending one new book each week, has become a window for global readers to obtain book news and interpret highlights.