Brand strategy

Author: Huang Jiangsong
Publisher:
Publish Date: 2004-01-01
Features: Brand strategy decisions have a significant impact on enterprises. Sometimes, a successful brand decision can not only bring tens of millions or even hundreds of millions of yuan in revenue to the company but also benefit its long-term development. Brand strategy decisions are interconnected, and every step taken cannot be neglected. As the weak group in the market economy—small businesses and agricultural products—how should they choose their brand strategy? After small businesses grow, how should they choose their brand development strategy? Whether it is a small business or a large enterprise, both must cherish their brands as they cherish their eyes. This book discusses both around the topic of corporate brand strategy, analyzing the pros and cons of each strategy and the internal conditions and external environments in which they are suitable; on the other hand, it discusses around the topic of brand management, introducing the techniques for enterprises to shape, protect, and handle crises related to their brands.