Absolute Persuasion

Author: Wen Jie
Publisher:
Publish Date: 2004-02-01
Features: Convincing one person might not be difficult, but convincing a group of people is indeed challenging. Those leaders who have made the company into a mess, or those who are underperforming or trapped in management fog and suffering greatly, as well as those white-collar workers overwhelmed by complex interpersonal relationships and feeling exhausted— their failures or setbacks are largely caused by neglect, a lack of awareness and persuasion skills. On the other hand, the CEOs and decision-makers of multinational companies can comprehensively analyze different groups, grasp the psychology of employees or consumers, and skillfully seize market entry points that win people over, thus always staying ahead and achieving remarkable success. However, how do they integrate the power of persuasion throughout the entire operation of the company? This is the key question this book aims to reveal.