Certainly it is you -- the management philosophy of the Nestlé creators: the management philosophy of the Nestlé creators

Author: Friedheim Schwartz
Publisher:
Publish Date: 2004-03-01
Features: Every second, the world consumes over 3,900 cups of Nestlé coffee! Fully reveals the extraordinary development history of the industry giant! Comprehensively uncovers the mysteries of the rise of the world's leading food industry leader! As of July 2002, Nestlé's total market value exceeded 100 billion US dollars, surpassing the gross national product of New Zealand. With 508 factories in 85 countries and nearly 260,000 employees globally, it ranks 23rd in the Fortune magazine's list of the world's 500 largest companies. Every second, the world consumes over 3,900 cups of Nestlé coffee! Fully reveals the extraordinary development history of the industry giant! Comprehensively uncovers the mysteries of the rise of the world's leading food industry leader! This is a book about Nestlé's corporate culture, introducing the unique business philosophy, effective management methods, deeply rooted brand image, and Nestlé's business examples in the Philippines of the food industry giant. Faced with various challenges of the 21st century, how can domestic enterprises learn from Nestlé and even see their own future? Undoubtedly, this book will be of great reference value to them.