Interpreting Innovation: Essentials of Business Development Models·Empirical Analysis: Essentials of Business Development Models·Empirical Analysis

Author: Haiyang
Publisher:
Publish Date: 2004-02-01
Features: This book discusses enterprise development models based on product and market strategy, technology strategy, expansion and intensive strategy. It introduces the basic theories of more than ten strategic innovations, analyzes various enterprise development models with case studies from well-known companies, and conducts special discussions targeting the actual situation of Chinese enterprises. The book provides detailed case studies and thorough analysis, which is beneficial for enterprise managers to implement appropriate strategic control management based on the operation of their companies. It can serve as a reference for middle and senior management in enterprises to expand their business knowledge, as well as for university teachers and students.