Sports Management -- Basics and Applications (3rd Edition)

Author: (American) Parkhouse, written by, Qin Chunlin and others translated
Publisher:
Publishing Time: Not available
Features: This book fully reflects the thoughts of contemporary Western sports management, and is currently the most comprehensive and innovative work on the market. It employs a unique approach to present various aspects of the field, covering both theoretical foundations and the application of these principles, embodying the collective wisdom and talent of the world. The book is written by Dr. Bernie Parkhouse, Professor at the School of Tourism and Hospitality Management, Gannon University, USA. The entire book is divided into seven parts: Basic Principles of Sports Management, Human Resource Management, Policy Issues, Sports Venues, Marketing, Economics, and Finance.
Part 1 introduces the basic principles of sports management, as well as educational practices, research, and research methods.
Part 2 covers organizational theory and sports research, group decision-making and problem-solving, discussing human resource management in sports and labor-management relations in professional sports.
Part 3 elaborates on policy issues in sports management, including ethics, civil liability for infringement, risk management, contract law and its application in sports, constitutional and statutory law, with a particular emphasis on the chapter on sports management, which demonstrates the importance of sports organizations managing themselves.
Part 4 focuses on the management of sports venues.
Part 5 introduces the strategies, tactics, sports sponsorship, and sports franchising in marketing.
Part 6 explores sports and economics from the perspectives of economics and finance, covering accounting, finance, and financing.
This book closely links theories such as management, sociology, and economics with the practice of sports management. The language is clear and accessible, making it highly readable. It also provides strong guidance for practical sports management activities. This book is suitable for teachers, graduate students, and third- and fourth-year undergraduate students in higher education institutions who teach sports management systems, as well as scholars researching sports management. Other sports professionals will also find this book to be an invaluable resource.