21st Century Business Administration Master (MBA) Standard Textbook Core Course - Strategic Management: 21st Century Business Administration Master (MBA) Standard Textbook Core Course

Author: Huang Kai
Publisher:
Publish Date: 2004-01-01
Features: Core Curriculum Textbook for 21st Century MBA Program. This book is primarily based on the National MBA Teaching Syllabus, while also referencing and incorporating the essence of similar textbooks from renowned business schools abroad. The selected cases strive to be classic and up-to-date. The writing team consists mainly of professors from the School of Economics and Management at Southeast University, the School of Economics and Management at Tongji University, and the School of Management at Fudan University. They are all experienced core faculty members who have long been responsible for MBA teaching.
21st Century MBA Program Core Curriculum Textbook. This book is primarily based on the National MBA Teaching Syllabus, while also referencing and incorporating the essence of similar textbooks from renowned business schools abroad. The selected cases strive to be classic and up-to-date. The writing team consists mainly of professors from the School of Economics and Management at Southeast University, the School of Economics and Management at Tongji University, and the School of Management at Fudan University. They are all experienced core faculty members who have long been responsible for MBA teaching.