Customer Management Table

Author: Su Chunli
Publisher:
Publish Date: 2003-09-01
Features: Customers are legal entities or natural persons that conduct business directly with enterprises. They not only include intermediaries of enterprises but also a vast number of consumers. Customers are important resources for enterprises because they are the source of profit and the lifeline of the business. Therefore, modern enterprises manage customers as an integral part of their organic whole in their management and operational activities, aiming to fully utilize customer resources. This book specifically covers seven aspects: customer information management forms, customer research forms, customer credit management forms, customer promotion management forms, customer transaction management forms, customer account management forms, and customer relationship management forms. During the writing process, the authors have made every effort to select highly practical and operational management forms commonly used in modern enterprise customer management, striving to encompass all aspects of customer management. At the same time, the forms are arranged in an internationally popular layout—the document-style format—allowing for immediate use and learning. This will help elevate your customer management to a new level.