Modern Communication Etiquette (Second Edition)

Author: Zhang Yansong
Publisher:
Publish Date: 2004-02-01
Features: This book takes modern communication etiquette as its main thread, striving to be both profound and accessible, detailed and specific, integrating theoretical knowledge, practical insights, and operational applicability. Building upon a systematic exposition of the origin and development, fundamental connotations, key characteristics, and functions of etiquette, it focuses on elaborating important aspects of communication etiquette such as "Personal Etiquette," "Interpersonal Etiquette," "Ceremonial Etiquette," "Meeting Etiquette," "Foreign-related Etiquette," and "Folk Etiquette." To assist readers in mastering and applying etiquette knowledge in practice, the book also includes several etiquette training exercises at the end. This book not only helps public relations personnel, marketing professionals, commercial service staff, and individuals from various fields understand etiquette, master etiquette norms, and enhance their cultural literacy but can also serve as a training textbook for students of all majors in higher vocational and technical schools.