Selling to women

Author: Martha Barlet
Publisher:
Publish Date: 2003-01-01
Features: Digital reality truly reflects that in today's highly competitive environment, selling to women is undoubtedly the best shortcut to increase sales, gain market advantages, and boost profits. Please note the following astonishing statistics: consumer spending accounts for 2/3 of the entire economy, and 85% of purchasing decisions are made by women. Most major companies' purchasing agents and managers are women, and women entrepreneurs account for 70% of new businesses. In Selling to Women, marketing expert Martha Barlet presents a powerful business scenario, demonstrating why marketing professionals, regardless of gender, should genuinely invest funds and full dedication into—women, the world's largest and least fully developed market. She bases her observations on a concise summary of significant gender findings from real-life experiences, anthropology, biochemistry, and psychology. Then, she explains how women differ from men in making purchase decisions for different brands and how they respond to the 12 marketing elements that influence these decisions. This book provides in-depth research to fully illustrate the shopping differences between men and women and teaches how to master these differences and successfully market to women.