The Hidden Business Opportunities The Four Golden Keys of Modern Marketing: The Four Golden Keys of Modern Marketing

Author: Harry Beckwith
Publisher:
Publication Date: 2002-01-01
Features: What is sold in the service industry cannot be seen or heard by consumers in advance; practitioners provide customers with an experience. To make customers have an extraordinary experience, practitioners must first understand customers and know how to satisfy them. The author of this book provides readers with a series of interesting, rapid, and effective marketing strategies, the value of which is as precious as a treasure and cannot be ignored. Through the study of human nature in the real business world, this book will open your eyes in this important branch of marketing with four key concepts (price, brand, packaging, customer relationships). Due to the author's rich business experience, the unforgettable and often astonishing cases used in the book are full of wisdom. These examples include the struggling "Apple" company and the three profound lessons contained in a 20-year-old coffee ad, etc. In the book "Intangible Business Opportunities," the author tells readers how to market service products in concise language, rich examples, and easy-to-understand descriptions, most importantly, how to keep customers always happy and loyal to your service.