Selling the Olympics: Sports Marketing Strategy Guidelines

Author: Li Shideng
Publisher:
Publish Date: 2002-01-01
Features: "Selling the Olympics: Sports Marketing Strategies and Rules" is one of the books in the Integrated Marketing Communications series. The book includes topics such as "Sports: A Goose That Lays Golden Eggs," "The Sports Industry and Sports Marketing," "Difference is Competitiveness," and "Building Strong Brands."