Introduction to Business

Author: Chen Zhunmin
Publisher:
Publish Date: 2002-08-01
Features: As an introductory foundational textbook for Business English majors, this book comprehensively, systematically, and concisely introduces international economic and trade theories and knowledge. The book is divided into 18 chapters, each followed by case studies, translation discussions, simulated operations, and other exercises. A reference answer key is provided at the end of the book. Through studying this textbook, students can gain a general understanding of the operation of market economies and modern industrial and commercial enterprises, and become familiar with English vocabulary and expressions related to corporate environments, management operations, financial accounting, legal insurance, and other aspects. This will lay a solid foundation for further studies in more micro and specific courses. The book is primarily intended for students majoring in Business English in general higher education institutions, as well as students in international trade, international economics, and international business management with an outward-oriented focus. It can also be used as a reference for professionals engaged in international commercial activities.