Brand Studies

Author: Chen Fang
Publisher:
Publish Date: 2002-01-01
Features: This book is one of the series "MBC Marketing Management Innovation Library," systematically and comprehensively elaborating on the practical principles and knowledge of Chinese brands from aspects such as the basic principles of brand operations, the basic models of brand development, the process of brand building, the theory of brand life cycle, the eight physical variables of brands, the ten hierarchical stages of brands, and the decoding of main brands, sub-brands, mother brands, and child brands.