Life insurance marketing

Author: Xie Yaolong
Publisher:
Publish Date: 2001-03-01
Features: This book systematically introduces the concepts of life insurance marketing, sales orientation, education and training, factors influencing purchase decisions, after-sales service, market segmentation in life insurance, life insurance marketing research, and database marketing. It also covers relationship marketing in life insurance and the four-word formula for marketing skills. At the end of the book, there are appendices such as a summary of sales performance of major U.S. life insurance companies and a statistical table of life insurance premium income in countries (or regions) worldwide in 1995. The book combines theory and practice, with highly practical content, making it the best guidebook for professionals in life insurance marketing.