Secrets of Veterinary Medicine and Feed Marketing

Author: Xu Tingsheng
Publisher:
Publish Date: 2004-01-01
Features: This book aims to guide the marketing practice of veterinary drug and feed enterprises with scientific marketing theories. The book is divided into three parts, with a total of eleven chapters and includes case studies of successful enterprises. The first part introduces the basic knowledge of veterinary drugs, biological products, and feed; the second part covers the market, market research, product strategy, pricing strategy, promotion strategy, sales techniques, and related content of marketing services for veterinary drug and feed enterprises; the third part presents successful marketing case studies of veterinary drug and feed enterprises. This book has a strong systematic structure and serves as both a theoretical teaching reference and a training material for veterinary drug and feed production and marketing enterprises.