Strategic Management: Competition and Globalization (English Edition · Original Book 4th Edition): Competition and Globalization

Author: Hitler
Publisher:
Publish Date: 2002-03-01
Features: This book is divided into four parts, explaining the strategic management process from both the principles and actions of strategic management. It discusses interfirm dynamic competition and its impact on corporate strategic outcomes; specific approaches for companies to achieve strategic competitive advantages; the important role of strategic leaders in strategic management; and corporate entrepreneurship and innovation achieved through internal innovation, strategic alliances, and external acquisitions and venture capital. It also covers strategic thinking in new environments, such as global strategies, business ethics, and e-commerce. The book is supplemented with numerous complete cases, demonstrating the application of the concepts and methods of strategic management in different organizations.