Marketing of Electromechanical Products

Author: Li Yuanyuan
Publisher:
Publish Date: 2004-02-01
Features: The book's feature is to start with case studies, combining theory with practice. It can serve as a textbook for management courses selected by science and engineering students, as well as a reference for business managers and sales personnel. The book is designated as a general higher education "Fifteenth Five-Year Plan" teaching material for mechanical engineering by the National Teaching Guidance Committee for Mechanical Engineering. The book takes electromechanical products as the research object. Based on introducing the basic knowledge of marketing, it focuses on presenting new concepts, methods, and strategies of marketing both domestically and internationally. The purpose of writing this book is to enable students majoring in electromechanical fields, in addition to possessing the ability to design and manufacture electromechanical products, to also master marketing knowledge for electromechanical products. It aims to establish a modern marketing concept centered on meeting market demands, cultivate students' ability to explore markets and participate in competition, and adapt to the requirements of modern society for talents with innovative spirit and comprehensive knowledge and skills.